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Tagged: willingness-to-pay

1-15-13-blog-feature

Dynamic Pricing and the Social Good: It’s All About Willingness-to-Pay

4

By Doug Fuehne on Jan 15th, 2013

Recently, I was reading an article on the web about “dynamic pricing.” There were tons of comments, many of them negative, and I felt compelled to reply. My thesis is that dynamic pricing is a social good! I expect to generate a lot of comments with that one. Many people think of “dynamic pricing” as…

  • Featured / Manufacturing / Pricing

Pricing Wisdom in the Barber Shop

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By Paul Hunt on Jan 17th, 2012

My barber recently left the salon he had worked at for the past 25 years and relocated.  I visited him earlier this week at his new location and he shared his journey and why he chose this particular spot. I thought there were some interesting lessons to take from his experience and that I’d share…

  • General

Don’t Pray for Good Pricing

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By Neil Biehn on Feb 21st, 2011

Warren Buffett: If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business and if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.

  • General

Segmentation: The Value is in the Variance

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By Doug Fuehne on Jul 29th, 2009

If you are a pricer, marketer, or are in the market for a pricing optimization solution, you have surely heard about “segmentation” and probably have some questions about exactly how it will help you do your job better. I’d like to share some insight from a high-level perspective of how this can help.   Even…

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    • Price-Elasticity and Service Parts Volumes – Like Comparing Apples and Oranges

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