While there are dozens of pricing models companies use to go to market, the majority can be placed in two categories – matrix and negotiated pricing. With matrix pricing, companies group customers into categories based on attributes such as customer size, region, etc., and provide a distinctive price or discount list for each customer category. Each customer…
You hear a lot about big data but do you really know how to use it? With so much being written about big data topics in virtually every communications realm, sales and business executives are looking for ways to apply innovation with their big data applications to drive sales growth and to increase their profitability….
My barber recently left the salon he had worked at for the past 25 years and relocated. I visited him earlier this week at his new location and he shared his journey and why he chose this particular spot. I thought there were some interesting lessons to take from his experience and that I’d share…
If you knew each of your customer’s precise “Willingness to Pay” (WTP) for each product, you could simply charge that price. The result would likely be a huge increase in your profit and market share…and maybe a bonus for you.
If you are a pricer, marketer, or are in the market for a pricing optimization solution, you have surely heard about “segmentation” and probably have some questions about exactly how it will help you do your job better. I’d like to share some insight from a high-level perspective of how this can help. I…
If you are a pricer, marketer, or are in the market for a pricing optimization solution, you have surely heard about “segmentation” and probably have some questions about exactly how it will help you do your job better. I’d like to share some insight from a high-level perspective of how this can help. Even…
John Salch recently posted a great blog about removing the boundaries of technology – allowing your sales force to use tools they are already comfortable with, yet still providing key information to make great pricing decisions. One of the most important pieces of information you can provide is knowledge about a specific customer, the product…
Initial results are back from our implementation of PROS Scientific Segmentation and Pricing Guidance at a major health products distributor. PROS prices were rolled out in the field in mid-April and the entire sales force adopted PROS prices since the last rep went online about two weeks ago. Results so far: 130+ basis point improvement…
Jacqueline Davis says:
Hi Siva,
Thanks! I couldn’t agree with you more on the...
Jacqueline Davis says:
Hi Rikhath,
The question of why your company needs a pricing team...
Siva Ram Yellapragada says:
Simply awesome !!
We have a strong pricing team in our global...
Rikhath says:
Also in enterprise products world do you think Product operations would...
Rikhath says:
Hi Jacqueline,
We fighting the same battle and I out...
