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Tagged: commodity

Setting prices for commodity products – YOU are in control

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By Martin Simoncic on Dec 1st, 2010

Understanding the value you provide to your customers is always important when you set prices, but it is even more crucial in commodity product industries.  Take this example of a European chemical manufacturer: A large customer continued to pressure a sales rep of a chemical commodity products manufacturer for lower prices on a specific product…

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How Sensitive are Your Products to Price?

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By Neil Biehn on Nov 9th, 2009

The other day, I had a very interesting conversation with one of our customers. They just completed a customer survey to help determine the core reasons their customers valued them as a supplier. Many items were listed – service level, relationships, ease of procurement, technology, price, market leadership, quality and much more. Price didn’t make…

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