Introduction The manufacturing sector is undergoing a major shift, which many refer to as the third industrial revolution. This change is driven by 3D printing technology, which is likely to change the way that we manufacture products. 3D printing is also referred to as ‘additive manufacturing.’ It is the process of adding thin layers of…
Over the past few years, you have often heard me mention the concept of mindfulness. I purposefully use this word in the context of an emerging theory on organizational mindfulness that is researched more and more in organizations. I actually conducted a research inquiry on the topic, and I hope to continue the exploration on…
A recent survey conducted with 557 CEOs and business owners around the world showed they pay little attention to pricing. When asked how they would allocate 100 points of attention between cost cutting, growth programs and pricing initiatives, pricing received an underwhelming average of 16 points. A vast majority of their time is spent on…
All the best planning and hard work that go into a major corporate pricing project or initiative can be wasted if you don’t manage the change process for your users—especially your sales force.
Seth Godin’s blog post, Priming the Pump of Efficiency, reminded me of a presentation I recently attended by Cameron Davies, Sr. Director, Business Insights & Analytics, at the Walt Disney Company. If you ever have a chance to see him speak, make sure you take it – he is excellent. Amazon.com describes Seth as…
Nicolene Barnard says:
100% agree. Marco Bertini, Professor at London Business School will...
Marcel van Harrewijen says:
Totally agree! There are a lot of product managers who mistakenly...
Steve Sassi says:
Strongly agree! You cannot avoid the commodity trap unless you understand,...
Reno Koepp says:
A great article with many interesting examples of alternative and innovative...
What customers are looking for | kundennutzen says:
[...] often complain because their price is too high. But, according...
