As we increase our level of pricing maturity at ARDEX Americas, we are also conducting advanced pricing optimization and analytics experiments. As a champion of this unique experimental activity, I realized that preparing and extracting data for analysis was a much more difficult process than I imagined. This process required thinking, coordination and organizational commitment….
Editor’s Note: Today’s blog was developed by two authors, Vern Lennon and Stephan Liozu. Pricing continues to make inroads in both large organizations and mid-sized companies. It’s good we’ve left the time when pricing was hidden under finance or totally ignored in Fortune 500 companies. Thanks to the help from the Professional Pricing Society, from pricing optimization…
Nicolene Barnard says:
100% agree. Marco Bertini, Professor at London Business School will...
Marcel van Harrewijen says:
Totally agree! There are a lot of product managers who mistakenly...
Steve Sassi says:
Strongly agree! You cannot avoid the commodity trap unless you understand,...
Reno Koepp says:
A great article with many interesting examples of alternative and innovative...
What customers are looking for | kundennutzen says:
[...] often complain because their price is too high. But, according...
