Amazon is one of the biggest companies in the world when it comes to selling goods over the Internet. While the company has made its mark concentrating on the consumer market, selling music, books and electronic items, its latest shot across the bow is an interesting move. In April, Amazon announced its intent to enter…
So, you jump in your car, switch on the ignition, put on a blindfold, floor the accelerator and speed through oncoming rush-hour traffic. No surprise, the journey is a short one with potentially catastrophic consequences. Such an outcome is highly predictable; however, today many corporations needlessly approach running their businesses in a similar fashion. The…
The European Pricing Platform – Connecting Pricing People are an independent industry organisation, based in Belgium, dedicated to promoting pricing excellence across Europe. On Oct. 27, PROS served as a key sponsor of the ePP’s Manufacturing PricingFuel Day, along with Deloitte, at an all-day event in Munich. There was a real buzz of excitement and…
Nicolene Barnard says:
100% agree. Marco Bertini, Professor at London Business School will...
Marcel van Harrewijen says:
Totally agree! There are a lot of product managers who mistakenly...
Steve Sassi says:
Strongly agree! You cannot avoid the commodity trap unless you understand,...
Reno Koepp says:
A great article with many interesting examples of alternative and innovative...
What customers are looking for | kundennutzen says:
[...] often complain because their price is too high. But, according...
